New Products Management

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商品訊息描述:

商品訊息簡述: top 1. Comprehensive coverage of new product development process and practice prepares students to manage the people and processes from a marketing perspective. 2. The authors emphasize that effective management of cross-functional teams is key to new product development success and provide the student with many concrete examples of good team management practices. 3. An understanding of what a team is for and comprehension of team mission and strategy is critical in new products management. Team assignment, team leadership, selecting team members and the various roles played by the team as well as team training compensation and motivation, are analyzed to illustrate the importance of teams in new products management. 4. As an extension of the cross-functional approach, non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process. 5. About two dozen product-related websites of interest that illustrate many of the methods or provide extra reading material, are included throughout the text for students to visit for additional insights.

New Products Management

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